How to hire advertising and promotions managers
A job description you can copy, interview questions tied to the real work, and what to pay. Free.
Job description template
Copy it, fill in the brackets, and remove anything that does not fit your job. Keep only must-haves you would really turn someone away for.
[Job title] at [Company name] [City, State] · [Full-time / Part-time] · [Pay range] About the role [Two or three sentences about your team, the work and why it matters.] What you will do • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. • Prepare budgets and submit estimates for program costs as part of campaign plan development. What you bring • [Required license, certification or years of experience, if any] • [Education, only if you truly need it. Typical to start in this job: Bachelor's degree] • Strong active listening, speaking, critical thinking, reading comprehension, writing and monitoring skills • Working knowledge of sales and marketing, English Language, communications and media and administration and management • [Anything else you would really turn someone away for] Pay and benefits [Pay range]. For reference, the U.S. median for this job is $64.26 an hour ($133,660 a year). [Benefits, schedule and anything else candidates should know.] How to apply [Apply on JAI Bot. Every applicant hears back.]
Interview questions for advertising and promotions managers
Ask every candidate the same questions, in the same order, and write down what they say. Questions about past work show what someone has actually done.
- Tell me about a time you had to coordinate activities of departments, such as sales, graphic arts, media, finance, and research. What did you do, and how did it turn out?
- Tell me about a time you had to develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. What did you do, and how did it turn out?
- Tell me about a time you had to develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. What did you do, and how did it turn out?
- Tell me about a time you had to direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. What did you do, and how did it turn out?
- Tell me about a time you had to understand a request or problem that was explained poorly. How did you make sure you got it right?
- Explain something technical from your last job as you would to a new coworker.
- Describe a decision at work where the obvious answer was wrong. How did you work out the better choice?
- Why this job, and why now? What would make you stay here for the long term?
Good answers name a real situation, what the person did themselves and what happened. Avoid questions about age, family plans, religion, health, national origin or anything else unrelated to the job.
What advertising and promotions managers do
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
Skills that matter most
Education, experience and outlook for advertising and promotions managers
- Typical education to start: Bachelor's degree (BLS)
- Experience usually needed to start: Less than 5 years (BLS)
- Job outlook: -3.7% over ten years, declining · about 2,300 openings a year (BLS)
What to pay advertising and promotions managers
Pay depends a lot on where the job is. Highest and lowest median yearly pay by state:
| State | Median yearly pay |
|---|---|
| New York | $173,700 |
| California | $167,230 |
| Washington | $163,380 |
| Pennsylvania | $122,940 |
| Texas | $104,170 |
See advertising and promotions managers pay in every state
Related hiring guides
Post this job on JAI Bot. Free to start: JAI Bot reads every applicant against your must-haves, shows the resume evidence behind each one, and helps you reply to everyone. People make every decision.
Post a job freePay by areaJob duties and skills: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications. Pay: U.S. Bureau of Labor Statistics OEWS, May 2025. Interview questions and the job description template: JAI Bot, based on the duties and skills above.