How to hire marketing managers
A job description you can copy, interview questions tied to the real work, and what to pay. Free.
Job description template
Copy it, fill in the brackets, and remove anything that does not fit your job. Keep only must-haves you would really turn someone away for.
[Job title] at [Company name] [City, State] · [Full-time / Part-time] · [Pay range] About the role [Two or three sentences about your team, the work and why it matters.] What you will do • Compile lists describing product or service offerings. • Develop pricing strategies, balancing firm objectives and customer satisfaction. • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Initiate market research studies, or analyze their findings. • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. What you bring • [Required license, certification or years of experience, if any] • [Education, only if you truly need it. Typical to start in this job: Bachelor's degree] • Strong active listening, speaking, active learning, critical thinking, monitoring and reading comprehension skills • Working knowledge of sales and marketing, English Language, customer and personal service and communications and media • [Anything else you would really turn someone away for] Pay and benefits [Pay range]. For reference, the U.S. median for this job is $80.19 an hour ($166,790 a year). [Benefits, schedule and anything else candidates should know.] How to apply [Apply on JAI Bot. Every applicant hears back.]
Interview questions for marketing managers
Ask every candidate the same questions, in the same order, and write down what they say. Questions about past work show what someone has actually done.
- Tell me about a time you had to compile lists describing product or service offerings. What did you do, and how did it turn out?
- Tell me about a time you had to develop pricing strategies, balancing firm objectives and customer satisfaction. What did you do, and how did it turn out?
- Tell me about a time you had to direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. What did you do, and how did it turn out?
- Tell me about a time you had to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. What did you do, and how did it turn out?
- Tell me about a time you had to understand a request or problem that was explained poorly. How did you make sure you got it right?
- Explain something technical from your last job as you would to a new coworker.
- Tell me about something new you had to learn quickly for work. How did you learn it?
- Why this job, and why now? What would make you stay here for the long term?
Good answers name a real situation, what the person did themselves and what happened. Avoid questions about age, family plans, religion, health, national origin or anything else unrelated to the job.
What marketing managers do
- Compile lists describing product or service offerings.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Initiate market research studies, or analyze their findings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills that matter most
Education, experience and outlook for marketing managers
- Typical education to start: Bachelor's degree (BLS)
- Experience usually needed to start: 5 years or more (BLS)
- Job outlook: +6.9% over ten years, faster than average · about 34,000 openings a year (BLS)
What to pay marketing managers
Pay depends a lot on where the job is. Highest and lowest median yearly pay by state:
| State | Median yearly pay |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| Nebraska | $110,570 |
| Nevada | $107,550 |
| Mississippi | $100,940 |
See marketing managers pay in every state
Related hiring guides
Post this job on JAI Bot. Free to start: JAI Bot reads every applicant against your must-haves, shows the resume evidence behind each one, and helps you reply to everyone. People make every decision.
Post a job freePay by areaJob duties and skills: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications. Pay: U.S. Bureau of Labor Statistics OEWS, May 2025. Interview questions and the job description template: JAI Bot, based on the duties and skills above.