Market Research Analysts and Marketing Specialists pay in Florida
In Florida, the median pay for market research analysts and marketing specialists is $36.27 an hour ($75,450 a year). About 60,770 people work in this job there.
That is 4% lower than the U.S. median ($78,760). Florida ranks 18th of 51 states and territories for this job’s median pay.
Pay range for market research analysts and marketing specialists in Florida
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $18.67 | $38,830 |
| 25% of workers | $25.31 | $52,650 |
| Half of workers (median) | $36.27 | $75,450 |
| 75% of workers | $47.89 | $99,600 |
| 90% of workers | $62.78 | $130,570 |
Market Research Analysts and Marketing Specialists pay in Florida metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach | $78,990 | 0 |
| Jacksonville | $76,740 | 4,380 |
| Lakeland-Winter Haven | $76,630 | 1,050 |
| Naples-Marco Island | $75,280 | 800 |
| Tampa-St. Petersburg-Clearwater | $75,210 | 8,420 |
| Palm Bay-Melbourne-Titusville | $73,350 | 1,040 |
| North Port-Bradenton-Sarasota | $73,260 | 1,590 |
| Wildwood-The Villages | $72,890 | 110 |
| Orlando-Kissimmee-Sanford | $72,860 | 8,780 |
| Port St. Lucie | $71,310 | 620 |
| Gainesville | $70,920 | 670 |
| Deltona-Daytona Beach-Ormond Beach | $67,020 | 940 |
| Cape Coral-Fort Myers | $65,180 | 1,390 |
| Panama City-Panama City Beach | $65,000 | 310 |
| Tallahassee | $65,000 | 940 |
| Punta Gorda | $63,450 | 190 |
| Pensacola-Ferry Pass-Brent | $63,400 | 950 |
| Crestview-Fort Walton Beach-Destin | $62,180 | 490 |
| Sebastian-Vero Beach-West Vero Corridor | $60,880 | 220 |
| Ocala | $60,820 | 440 |
| Homosassa Springs | $59,690 | 80 |
| Sebring | $59,020 | 70 |
Florida unemployment rate: 4.5% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Florida
| Job | Median yearly pay |
|---|---|
| Project Management Specialists | $98,070 |
| Management Analysts | $88,610 |
| Business Operations Specialists, All Other | $79,650 |
| Human Resources Specialists | $66,410 |
| Training and Development Specialists | $71,990 |
| Buyers and Purchasing Agents | $72,850 |
| Compliance Officers | $74,920 |
| Claims Adjusters, Examiners, and Investigators | $76,920 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.