Market Research Analysts and Marketing Specialists pay in the United States
In the U.S., the median pay for market research analysts and marketing specialists is $37.87 an hour ($78,760 a year). About 899,580 people work in this job there.
Pay range for market research analysts and marketing specialists in the U.S.
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $20.86 | $43,390 |
| 25% of workers | $28.05 | $58,350 |
| Half of workers (median) | $37.87 | $78,760 |
| 75% of workers | $52.07 | $108,310 |
| 90% of workers | $74.75 | $155,480 |
Best-paying states for market research analysts and marketing specialists
| State | Median yearly pay | People in this job |
|---|---|---|
| Massachusetts | $101,810 | 39,710 |
| Delaware | $101,270 | 3,570 |
| New York | $98,580 | 80,500 |
| District of Columbia | $98,090 | 6,340 |
| Washington | $95,120 | 24,460 |
| California | $94,700 | 119,070 |
| Colorado | $93,050 | 27,880 |
| New Jersey | $88,190 | 22,990 |
| Minnesota | $87,510 | 21,280 |
| Rhode Island | $86,240 | 3,210 |
Pay by state
- Alabama · $59,530
- Alaska · $66,710
- Arizona · $71,940
- Arkansas · $65,430
- California · $94,700
- Colorado · $93,050
- Connecticut · $77,740
- Delaware · $101,270
- District of Columbia · $98,090
- Florida · $75,450
- Georgia · $75,850
- Hawaii · $59,390
- Idaho · $60,970
- Illinois · $79,120
- Indiana · $63,700
- Iowa · $66,390
- Kansas · $70,430
- Kentucky · $61,480
- Louisiana · $59,690
- Maine · $71,980
- Maryland · $76,370
- Massachusetts · $101,810
- Michigan · $66,780
- Minnesota · $87,510
- Mississippi · $56,640
- Missouri · $70,140
- Montana · $68,080
- Nebraska · $60,000
- Nevada · $71,840
- New Hampshire · $64,570
- New Jersey · $88,190
- New Mexico · $61,950
- New York · $98,580
- North Carolina · $78,410
- North Dakota · $61,580
- Ohio · $72,790
- Oklahoma · $61,940
- Oregon · $79,150
- Pennsylvania · $68,760
- Rhode Island · $86,240
- South Carolina · $69,440
- South Dakota · $63,490
- Tennessee · $69,790
- Texas · $72,520
- Utah · $62,630
- Vermont · $74,880
- Virginia · $76,980
- Washington · $95,120
- West Virginia · $52,340
- Wisconsin · $64,800
- Wyoming · $60,990
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in the U.S.
| Job | Median yearly pay |
|---|---|
| Business Operations Specialists, All Other | $83,050 |
| Project Management Specialists | $102,320 |
| Human Resources Specialists | $75,940 |
| Management Analysts | $101,860 |
| Buyers and Purchasing Agents | $77,710 |
| Training and Development Specialists | $69,280 |
| Compliance Officers | $80,730 |
| Claims Adjusters, Examiners, and Investigators | $78,000 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.