Market Research Analysts and Marketing Specialists pay in South Carolina

In South Carolina, the median pay for market research analysts and marketing specialists is $33.38 an hour ($69,440 a year). About 11,920 people work in this job there.

$33.38Median hourly pay
$51,410–$100,020Middle half of workers, yearly
11,920People in this job in South Carolina

That is 12% lower than the U.S. median ($78,760). South Carolina ranks 28th of 51 states and territories for this job’s median pay.

Pay range for market research analysts and marketing specialists in South Carolina

Earns more thanHourlyYearly
10% of workers$19.21$39,950
25% of workers$24.72$51,410
Half of workers (median)$33.38$69,440
75% of workers$48.09$100,020
90% of workers$73.60$153,090

Market Research Analysts and Marketing Specialists pay in South Carolina metro areas

Metro areaMedian yearly payPeople in this job
Spartanburg$74,510570
Greenville-Anderson-Greer$71,9102,430
Hilton Head Island-Bluffton-Port Royal$71,330450
Columbia$68,6001,800
Charleston-North Charleston$65,6502,160
Florence$59,280250
Myrtle Beach-Conway-North Myrtle Beach$57,840590
Sumter$54,980100

South Carolina unemployment rate: 4.1% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in South Carolina

JobMedian yearly pay
Project Management Specialists$95,040
Human Resources Specialists$65,370
Management Analysts$100,660
Business Operations Specialists, All Other$79,110
Training and Development Specialists$63,070
Buyers and Purchasing Agents$75,550
Logisticians$80,330
Compliance Officers$75,460

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.