Market Research Analysts and Marketing Specialists pay in Columbia
In Columbia (SC), the median pay for market research analysts and marketing specialists is $32.98 an hour ($68,600 a year). About 1,800 people work in this job there.
That is 13% lower than the U.S. median ($78,760). It is about the same as the South Carolina median ($69,440).
Pay range for market research analysts and marketing specialists in Columbia (SC)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $19.51 | $40,570 |
| 25% of workers | $23.86 | $49,620 |
| Half of workers (median) | $32.98 | $68,600 |
| 75% of workers | $49.08 | $102,090 |
| 90% of workers | $81.73 | $169,990 |
Market Research Analysts and Marketing Specialists pay in South Carolina metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Spartanburg | $74,510 | 570 |
| Greenville-Anderson-Greer | $71,910 | 2,430 |
| Hilton Head Island-Bluffton-Port Royal | $71,330 | 450 |
| Columbia (this page) | $68,600 | 1,800 |
| Charleston-North Charleston | $65,650 | 2,160 |
| Florence | $59,280 | 250 |
| Myrtle Beach-Conway-North Myrtle Beach | $57,840 | 590 |
| Sumter | $54,980 | 100 |
South Carolina unemployment rate: 4.1% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Columbia (SC)
| Job | Median yearly pay |
|---|---|
| Management Analysts | $93,250 |
| Project Management Specialists | $85,260 |
| Human Resources Specialists | $67,990 |
| Claims Adjusters, Examiners, and Investigators | $67,290 |
| Business Operations Specialists, All Other | $77,400 |
| Training and Development Specialists | $61,460 |
| Compliance Officers | $72,990 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.