Market Research Analysts and Marketing Specialists pay in Pennsylvania
In Pennsylvania, the median pay for market research analysts and marketing specialists is $33.06 an hour ($68,760 a year). About 31,040 people work in this job there.
That is 13% lower than the U.S. median ($78,760). Pennsylvania ranks 29th of 51 states and territories for this job’s median pay.
Pay range for market research analysts and marketing specialists in Pennsylvania
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $16.42 | $34,160 |
| 25% of workers | $23.94 | $49,790 |
| Half of workers (median) | $33.06 | $68,760 |
| 75% of workers | $46.48 | $96,670 |
| 90% of workers | $61.93 | $128,810 |
Market Research Analysts and Marketing Specialists pay in Pennsylvania metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Philadelphia-Camden-Wilmington | $79,420 | 17,600 |
| Harrisburg-Carlisle | $71,500 | 1,560 |
| Allentown-Bethlehem-Easton | $67,740 | 1,400 |
| Chambersburg | $65,900 | 180 |
| York-Hanover | $65,020 | 570 |
| Lancaster | $64,790 | 990 |
| Pittsburgh | $63,190 | 4,940 |
| Reading | $63,040 | 520 |
| Lebanon | $61,770 | 120 |
| Altoona | $61,740 | 150 |
| Williamsport | $61,260 | 150 |
| State College | $61,050 | 280 |
| Erie | $60,700 | 420 |
| Scranton--Wilkes-Barre | $60,440 | 770 |
| Gettysburg | $52,370 | 80 |
| Johnstown | $50,770 | 110 |
Pennsylvania unemployment rate: 3.7% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Pennsylvania
| Job | Median yearly pay |
|---|---|
| Human Resources Specialists | $70,450 |
| Project Management Specialists | $100,150 |
| Management Analysts | $93,830 |
| Business Operations Specialists, All Other | $80,590 |
| Compliance Officers | $85,580 |
| Buyers and Purchasing Agents | $73,550 |
| Training and Development Specialists | $71,350 |
| Claims Adjusters, Examiners, and Investigators | $77,290 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.