Market Research Analysts and Marketing Specialists pay in Harrisburg-Carlisle

In Harrisburg-Carlisle (PA), the median pay for market research analysts and marketing specialists is $34.38 an hour ($71,500 a year). About 1,560 people work in this job there.

$34.38Median hourly pay
$56,410–$92,360Middle half of workers, yearly
1,560People in this job in Harrisburg-Carlisle (PA)

That is 9% lower than the U.S. median ($78,760). It is 4% higher than the Pennsylvania median ($68,760).

Pay range for market research analysts and marketing specialists in Harrisburg-Carlisle (PA)

Earns more thanHourlyYearly
10% of workers$21.32$44,350
25% of workers$27.12$56,410
Half of workers (median)$34.38$71,500
75% of workers$44.40$92,360
90% of workers$55.90$116,270

Market Research Analysts and Marketing Specialists pay in Pennsylvania metro areas

Metro areaMedian yearly payPeople in this job
Philadelphia-Camden-Wilmington$79,42017,600
Harrisburg-Carlisle (this page)$71,5001,560
Allentown-Bethlehem-Easton$67,7401,400
Chambersburg$65,900180
York-Hanover$65,020570
Lancaster$64,790990
Pittsburgh$63,1904,940
Reading$63,040520
Lebanon$61,770120
Altoona$61,740150
Williamsport$61,260150
State College$61,050280
Erie$60,700420
Scranton--Wilkes-Barre$60,440770
Gettysburg$52,37080
Johnstown$50,770110

Pennsylvania unemployment rate: 3.7% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Harrisburg-Carlisle (PA)

JobMedian yearly pay
Management Analysts$79,930
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$65,650
Human Resources Specialists$70,140
Business Operations Specialists, All Other$75,230
Project Management Specialists$97,850
Compliance Officers$76,940
Buyers and Purchasing Agents$75,420
Logisticians$88,000

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.