Market Research Analysts and Marketing Specialists pay in Idaho
In Idaho, the median pay for market research analysts and marketing specialists is $29.31 an hour ($60,970 a year). About 3,780 people work in this job there.
That is 23% lower than the U.S. median ($78,760). Idaho ranks 45th of 51 states and territories for this job’s median pay.
Pay range for market research analysts and marketing specialists in Idaho
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $17.69 | $36,800 |
| 25% of workers | $22.78 | $47,370 |
| Half of workers (median) | $29.31 | $60,970 |
| 75% of workers | $40.54 | $84,310 |
| 90% of workers | $61.38 | $127,660 |
Market Research Analysts and Marketing Specialists pay in Idaho metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Pocatello | $62,440 | 110 |
| Boise City | $62,380 | 2,020 |
| Lewiston | $60,270 | 90 |
| Coeur d'Alene | $59,520 | 290 |
| Idaho Falls | $55,550 | 250 |
| Twin Falls | $55,090 | 120 |
Idaho unemployment rate: 3.6% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Idaho
| Job | Median yearly pay |
|---|---|
| Project Management Specialists | $95,630 |
| Human Resources Specialists | $64,990 |
| Management Analysts | $88,710 |
| Business Operations Specialists, All Other | $76,400 |
| Training and Development Specialists | $61,720 |
| Compliance Officers | $75,450 |
| Buyers and Purchasing Agents | $69,240 |
| Cost Estimators | $79,700 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.