Market Research Analysts and Marketing Specialists pay in Boise City
In Boise City (ID), the median pay for market research analysts and marketing specialists is $29.99 an hour ($62,380 a year). About 2,020 people work in this job there.
That is 21% lower than the U.S. median ($78,760). It is 2% higher than the Idaho median ($60,970).
Pay range for market research analysts and marketing specialists in Boise City (ID)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $17.62 | $36,650 |
| 25% of workers | $22.96 | $47,750 |
| Half of workers (median) | $29.99 | $62,380 |
| 75% of workers | $46.96 | $97,680 |
| 90% of workers | $62.71 | $130,430 |
Market Research Analysts and Marketing Specialists pay in Idaho metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Pocatello | $62,440 | 110 |
| Boise City (this page) | $62,380 | 2,020 |
| Lewiston | $60,270 | 90 |
| Coeur d'Alene | $59,520 | 290 |
| Idaho Falls | $55,550 | 250 |
| Twin Falls | $55,090 | 120 |
Idaho unemployment rate: 3.6% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Boise City (ID)
| Job | Median yearly pay |
|---|---|
| Project Management Specialists | $98,580 |
| Human Resources Specialists | $66,060 |
| Management Analysts | $86,390 |
| Business Operations Specialists, All Other | $79,440 |
| Training and Development Specialists | $62,210 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.