Market Research Analysts and Marketing Specialists pay in Tennessee

In Tennessee, the median pay for market research analysts and marketing specialists is $33.55 an hour ($69,790 a year). About 13,040 people work in this job there.

$33.55Median hourly pay
$51,820–$96,520Middle half of workers, yearly
13,040People in this job in Tennessee

That is 11% lower than the U.S. median ($78,760). Tennessee ranks 27th of 51 states and territories for this job’s median pay.

Pay range for market research analysts and marketing specialists in Tennessee

Earns more thanHourlyYearly
10% of workers$18.98$39,480
25% of workers$24.91$51,820
Half of workers (median)$33.55$69,790
75% of workers$46.40$96,520
90% of workers$64.78$134,740

Market Research Analysts and Marketing Specialists pay in Tennessee metro areas

Metro areaMedian yearly payPeople in this job
Nashville-Davidson--Murfreesboro--Franklin$77,2405,510
Memphis$71,6001,880
Chattanooga$66,460990
Kingsport-Bristol$65,420440
Knoxville$62,8901,730
Morristown$62,410100
Cleveland$61,580130
Johnson City$58,760220
Clarksville$58,020250
Jackson$57,790140

Tennessee unemployment rate: 3.4% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Tennessee

JobMedian yearly pay
Human Resources Specialists$67,370
Project Management Specialists$85,890
Management Analysts$99,260
Business Operations Specialists, All Other$78,690
Buyers and Purchasing Agents$65,430
Training and Development Specialists$62,280
Compliance Officers$63,960
Claims Adjusters, Examiners, and Investigators$78,010

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.