Market Research Analysts and Marketing Specialists pay in Knoxville

In Knoxville (TN), the median pay for market research analysts and marketing specialists is $30.24 an hour ($62,890 a year). About 1,730 people work in this job there.

$30.24Median hourly pay
$47,070–$82,170Middle half of workers, yearly
1,730People in this job in Knoxville (TN)

That is 20% lower than the U.S. median ($78,760). It is 10% lower than the Tennessee median ($69,790).

Pay range for market research analysts and marketing specialists in Knoxville (TN)

Earns more thanHourlyYearly
10% of workers$17.60$36,600
25% of workers$22.63$47,070
Half of workers (median)$30.24$62,890
75% of workers$39.51$82,170
90% of workers$50.10$104,200

Market Research Analysts and Marketing Specialists pay in Tennessee metro areas

Metro areaMedian yearly payPeople in this job
Nashville-Davidson--Murfreesboro--Franklin$77,2405,510
Memphis$71,6001,880
Chattanooga$66,460990
Kingsport-Bristol$65,420440
Knoxville (this page)$62,8901,730
Morristown$62,410100
Cleveland$61,580130
Johnson City$58,760220
Clarksville$58,020250
Jackson$57,790140

Tennessee unemployment rate: 3.4% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Knoxville (TN)

JobMedian yearly pay
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$59,400
Management Analysts$97,470
Sales Managers$119,380
Project Management Specialists$91,690
Human Resources Specialists$67,370
Buyers and Purchasing Agents$64,400
Training and Development Specialists$61,960
Business Operations Specialists, All Other$77,700

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.