Market Research Analysts and Marketing Specialists pay in Nashville-Davidson--Murfreesboro--Franklin
In Nashville-Davidson--Murfreesboro--Franklin (TN), the median pay for market research analysts and marketing specialists is $37.13 an hour ($77,240 a year). About 5,510 people work in this job there.
That is 2% lower than the U.S. median ($78,760). It is 11% higher than the Tennessee median ($69,790).
Pay range for market research analysts and marketing specialists in Nashville-Davidson--Murfreesboro--Franklin (TN)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $21.37 | $44,440 |
| 25% of workers | $28.06 | $58,360 |
| Half of workers (median) | $37.13 | $77,240 |
| 75% of workers | $52.26 | $108,690 |
| 90% of workers | $88.94 | $184,990 |
Market Research Analysts and Marketing Specialists pay in Tennessee metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Nashville-Davidson--Murfreesboro--Franklin (this page) | $77,240 | 5,510 |
| Memphis | $71,600 | 1,880 |
| Chattanooga | $66,460 | 990 |
| Kingsport-Bristol | $65,420 | 440 |
| Knoxville | $62,890 | 1,730 |
| Morristown | $62,410 | 100 |
| Cleveland | $61,580 | 130 |
| Johnson City | $58,760 | 220 |
| Clarksville | $58,020 | 250 |
| Jackson | $57,790 | 140 |
Tennessee unemployment rate: 3.4% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Nashville-Davidson--Murfreesboro--Franklin (TN)
| Job | Median yearly pay |
|---|---|
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $62,930 |
| Management Analysts | $102,640 |
| Sales Managers | $131,600 |
| Marketing Managers | $135,370 |
| Financial and Investment Analysts | $97,490 |
| Data Scientists | $103,020 |
| Public Relations Specialists | $62,870 |
| Human Resources Specialists | $67,380 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.