Market Research Analysts and Marketing Specialists pay in Georgia

In Georgia, the median pay for market research analysts and marketing specialists is $36.47 an hour ($75,850 a year). About 27,810 people work in this job there.

$36.47Median hourly pay
$51,440–$107,260Middle half of workers, yearly
27,810People in this job in Georgia

That is 4% lower than the U.S. median ($78,760). Georgia ranks 17th of 51 states and territories for this job’s median pay.

Pay range for market research analysts and marketing specialists in Georgia

Earns more thanHourlyYearly
10% of workers$18.13$37,700
25% of workers$24.73$51,440
Half of workers (median)$36.47$75,850
75% of workers$51.57$107,260
90% of workers$71.59$148,910

Market Research Analysts and Marketing Specialists pay in Georgia metro areas

Metro areaMedian yearly payPeople in this job
Dalton$79,040260
Atlanta-Sandy Springs-Roswell$79,03019,920
Savannah$70,860690
Columbus$68,080470
Athens-Clarke County$65,810420
Valdosta$64,840110
Gainesville$64,570290
Rome$63,060120
Augusta-Richmond County$60,920680
Macon-Bibb County$60,510280
Albany$58,550140
Brunswick-St. Simons$56,350120
Warner Robins$55,800190

Georgia unemployment rate: 3.2% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Georgia

JobMedian yearly pay
Business Operations Specialists, All Other$78,410
Management Analysts$99,600
Human Resources Specialists$70,570
Project Management Specialists$102,140
Training and Development Specialists$67,320
Buyers and Purchasing Agents$74,530
Compliance Officers$70,200
Logisticians$77,570

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.