Market Research Analysts and Marketing Specialists pay in Utah

In Utah, the median pay for market research analysts and marketing specialists is $30.11 an hour ($62,630 a year). About 14,510 people work in this job there.

$30.11Median hourly pay
$46,010–$85,450Middle half of workers, yearly
14,510People in this job in Utah

That is 20% lower than the U.S. median ($78,760). Utah ranks 39th of 51 states and territories for this job’s median pay.

Pay range for market research analysts and marketing specialists in Utah

Earns more thanHourlyYearly
10% of workers$18.45$38,380
25% of workers$22.12$46,010
Half of workers (median)$30.11$62,630
75% of workers$41.08$85,450
90% of workers$57.89$120,410

Market Research Analysts and Marketing Specialists pay in Utah metro areas

Metro areaMedian yearly payPeople in this job
Salt Lake City-Murray$64,6708,250
Provo-Orem-Lehi$62,9603,270
Logan$61,540360
Ogden$59,1401,380
St. George$58,310450

Utah unemployment rate: 3.5% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Utah

JobMedian yearly pay
Project Management Specialists$96,720
Human Resources Specialists$71,750
Training and Development Specialists$60,900
Management Analysts$83,530
Buyers and Purchasing Agents$74,540
Compliance Officers$67,370
Logisticians$83,300
Cost Estimators$79,610

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.