Market Research Analysts and Marketing Specialists pay in Salt Lake City-Murray

In Salt Lake City-Murray (UT), the median pay for market research analysts and marketing specialists is $31.09 an hour ($64,670 a year). About 8,250 people work in this job there.

$31.09Median hourly pay
$45,510–$86,990Middle half of workers, yearly
8,250People in this job in Salt Lake City-Murray (UT)

That is 18% lower than the U.S. median ($78,760). It is 3% higher than the Utah median ($62,630).

Pay range for market research analysts and marketing specialists in Salt Lake City-Murray (UT)

Earns more thanHourlyYearly
10% of workers$19.71$41,000
25% of workers$21.88$45,510
Half of workers (median)$31.09$64,670
75% of workers$41.82$86,990
90% of workers$57.48$119,550

Market Research Analysts and Marketing Specialists pay in Utah metro areas

Metro areaMedian yearly payPeople in this job
Salt Lake City-Murray (this page)$64,6708,250
Provo-Orem-Lehi$62,9603,270
Logan$61,540360
Ogden$59,1401,380
St. George$58,310450

Utah unemployment rate: 3.5% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Salt Lake City-Murray (UT)

JobMedian yearly pay
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$63,340
Sales Managers$143,930
Marketing Managers$139,830
Financial and Investment Analysts$91,100
Data Scientists$114,990
Public Relations Specialists$65,440
Project Management Specialists$98,000
Business Operations Specialists, All Other$78,880

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.