Market Research Analysts and Marketing Specialists pay in Missouri

In Missouri, the median pay for market research analysts and marketing specialists is $33.72 an hour ($70,140 a year). About 14,890 people work in this job there.

$33.72Median hourly pay
$48,680–$100,710Middle half of workers, yearly
14,890People in this job in Missouri

That is 11% lower than the U.S. median ($78,760). Missouri ranks 26th of 51 states and territories for this job’s median pay.

Pay range for market research analysts and marketing specialists in Missouri

Earns more thanHourlyYearly
10% of workers$18.26$37,970
25% of workers$23.41$48,680
Half of workers (median)$33.72$70,140
75% of workers$48.42$100,710
90% of workers$62.09$129,140

Market Research Analysts and Marketing Specialists pay in Missouri metro areas

Metro areaMedian yearly payPeople in this job
St. Louis$74,1306,980
Kansas City$72,5806,920
Columbia$64,720600
Jefferson City$62,460270
St. Joseph$58,530160
Springfield$57,280900
Joplin$55,050270
Cape Girardeau$50,340140

Missouri unemployment rate: 3.5% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Missouri

JobMedian yearly pay
Project Management Specialists$94,660
Human Resources Specialists$66,990
Business Operations Specialists, All Other$80,420
Management Analysts$97,270
Buyers and Purchasing Agents$65,650
Compliance Officers$67,270
Cost Estimators$76,020
Claims Adjusters, Examiners, and Investigators$75,840

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.