Market Research Analysts and Marketing Specialists pay in Kansas City
In Kansas City (MO), the median pay for market research analysts and marketing specialists is $34.90 an hour ($72,580 a year). About 6,920 people work in this job there.
That is 8% lower than the U.S. median ($78,760). It is 3% higher than the Missouri median ($70,140).
Pay range for market research analysts and marketing specialists in Kansas City (MO)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $20.73 | $43,130 |
| 25% of workers | $26.96 | $56,080 |
| Half of workers (median) | $34.90 | $72,580 |
| 75% of workers | $47.59 | $98,990 |
| 90% of workers | $63.02 | $131,080 |
Market Research Analysts and Marketing Specialists pay in Missouri metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| St. Louis | $74,130 | 6,980 |
| Kansas City (this page) | $72,580 | 6,920 |
| Columbia | $64,720 | 600 |
| Jefferson City | $62,460 | 270 |
| St. Joseph | $58,530 | 160 |
| Springfield | $57,280 | 900 |
| Joplin | $55,050 | 270 |
| Cape Girardeau | $50,340 | 140 |
Missouri unemployment rate: 3.5% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Kansas City (MO)
| Job | Median yearly pay |
|---|---|
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $64,950 |
| Management Analysts | $98,430 |
| Marketing Managers | $139,240 |
| Financial and Investment Analysts | $97,680 |
| Public Relations Specialists | $68,050 |
| Data Scientists | $99,870 |
| Project Management Specialists | $101,050 |
| Business Operations Specialists, All Other | $90,060 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.