Market Research Analysts and Marketing Specialists pay in California
In California, the median pay for market research analysts and marketing specialists is $45.53 an hour ($94,700 a year). About 119,070 people work in this job there.
That is 20% higher than the U.S. median ($78,760). California ranks 6th of 51 states and territories for this job’s median pay.
Pay range for market research analysts and marketing specialists in California
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $23.29 | $48,440 |
| 25% of workers | $31.39 | $65,290 |
| Half of workers (median) | $45.53 | $94,700 |
| 75% of workers | $64.72 | $134,630 |
| 90% of workers | $87.31 | $181,600 |
Market Research Analysts and Marketing Specialists pay in California metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara | $141,960 | 12,710 |
| San Francisco-Oakland-Fremont | $123,250 | 24,120 |
| Los Angeles-Long Beach-Anaheim | $82,990 | 39,390 |
| Napa | $81,440 | 390 |
| Oxnard-Thousand Oaks-Ventura | $80,100 | 1,570 |
| Santa Maria-Santa Barbara | $79,710 | 960 |
| San Diego-Chula Vista-Carlsbad | $79,440 | 0 |
| Santa Cruz-Watsonville | $78,880 | 440 |
| Santa Rosa-Petaluma | $78,810 | 960 |
| Sacramento-Roseville-Folsom | $78,630 | 4,470 |
| Stockton-Lodi | $73,650 | 730 |
| Vallejo | $73,470 | 370 |
| Modesto | $71,600 | 580 |
| Chico | $70,820 | 320 |
| Hanford-Corcoran | $70,720 | 80 |
| Salinas | $70,440 | 540 |
| Bakersfield-Delano | $69,910 | 740 |
| Riverside-San Bernardino-Ontario | $69,840 | 5,280 |
| Redding | $68,140 | 220 |
| San Luis Obispo-Paso Robles | $66,660 | 520 |
| Visalia | $66,330 | 340 |
| Merced | $65,640 | 170 |
| Yuba City | $65,410 | 110 |
| Fresno | $62,880 | 1,350 |
| El Centro | $60,540 | 100 |
California unemployment rate: 5.1% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in California
| Job | Median yearly pay |
|---|---|
| Business Operations Specialists, All Other | $87,570 |
| Management Analysts | $101,460 |
| Project Management Specialists | $120,910 |
| Human Resources Specialists | $83,500 |
| Compliance Officers | $96,980 |
| Buyers and Purchasing Agents | $82,720 |
| Training and Development Specialists | $75,790 |
| Logisticians | $92,890 |
Other job titles for this job
Open market research analysts and marketing specialists jobs on JAI Bot
No open jobs in this field right now. Search all jobs or set up a free job alert.
Hiring market research analysts and marketing specialists? Use the free hiring guide for a job description and interview questions, then post the job on JAI Bot. Every job shows typical pay to job seekers.
Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.