Market Research Analysts and Marketing Specialists pay in Sacramento-Roseville-Folsom
In Sacramento-Roseville-Folsom (CA), the median pay for market research analysts and marketing specialists is $37.81 an hour ($78,630 a year). About 4,470 people work in this job there.
That is about the same as the U.S. median ($78,760). It is 17% lower than the California median ($94,700).
Pay range for market research analysts and marketing specialists in Sacramento-Roseville-Folsom (CA)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $18.32 | $38,110 |
| 25% of workers | $27.63 | $57,480 |
| Half of workers (median) | $37.81 | $78,630 |
| 75% of workers | $50.95 | $105,980 |
| 90% of workers | $66.54 | $138,400 |
Market Research Analysts and Marketing Specialists pay in California metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara | $141,960 | 12,710 |
| San Francisco-Oakland-Fremont | $123,250 | 24,120 |
| Los Angeles-Long Beach-Anaheim | $82,990 | 39,390 |
| Napa | $81,440 | 390 |
| Oxnard-Thousand Oaks-Ventura | $80,100 | 1,570 |
| Santa Maria-Santa Barbara | $79,710 | 960 |
| San Diego-Chula Vista-Carlsbad | $79,440 | 0 |
| Santa Cruz-Watsonville | $78,880 | 440 |
| Santa Rosa-Petaluma | $78,810 | 960 |
| Sacramento-Roseville-Folsom (this page) | $78,630 | 4,470 |
| Stockton-Lodi | $73,650 | 730 |
| Vallejo | $73,470 | 370 |
| Modesto | $71,600 | 580 |
| Chico | $70,820 | 320 |
| Hanford-Corcoran | $70,720 | 80 |
| Salinas | $70,440 | 540 |
| Bakersfield-Delano | $69,910 | 740 |
| Riverside-San Bernardino-Ontario | $69,840 | 5,280 |
| Redding | $68,140 | 220 |
| San Luis Obispo-Paso Robles | $66,660 | 520 |
| Visalia | $66,330 | 340 |
| Merced | $65,640 | 170 |
| Yuba City | $65,410 | 110 |
| Fresno | $62,880 | 1,350 |
| El Centro | $60,540 | 100 |
California unemployment rate: 5.1% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Sacramento-Roseville-Folsom (CA)
| Job | Median yearly pay |
|---|---|
| Management Analysts | $82,990 |
| Business Operations Specialists, All Other | $84,290 |
| Project Management Specialists | $124,350 |
| Human Resources Specialists | $80,950 |
| Compliance Officers | $95,220 |
| Training and Development Specialists | $76,180 |
| Claims Adjusters, Examiners, and Investigators | $87,910 |
| Buyers and Purchasing Agents | $80,090 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.