Market Research Analysts and Marketing Specialists pay in Riverside-San Bernardino-Ontario

In Riverside-San Bernardino-Ontario (CA), the median pay for market research analysts and marketing specialists is $33.58 an hour ($69,840 a year). About 5,280 people work in this job there.

$33.58Median hourly pay
$52,000–$97,360Middle half of workers, yearly
5,280People in this job in Riverside-San Bernardino-Ontario (CA)

That is 11% lower than the U.S. median ($78,760). It is 26% lower than the California median ($94,700).

Pay range for market research analysts and marketing specialists in Riverside-San Bernardino-Ontario (CA)

Earns more thanHourlyYearly
10% of workers$20.73$43,120
25% of workers$25.00$52,000
Half of workers (median)$33.58$69,840
75% of workers$46.81$97,360
90% of workers$62.91$130,840

Market Research Analysts and Marketing Specialists pay in California metro areas

Metro areaMedian yearly payPeople in this job
San Jose-Sunnyvale-Santa Clara$141,96012,710
San Francisco-Oakland-Fremont$123,25024,120
Los Angeles-Long Beach-Anaheim$82,99039,390
Napa$81,440390
Oxnard-Thousand Oaks-Ventura$80,1001,570
Santa Maria-Santa Barbara$79,710960
San Diego-Chula Vista-Carlsbad$79,4400
Santa Cruz-Watsonville$78,880440
Santa Rosa-Petaluma$78,810960
Sacramento-Roseville-Folsom$78,6304,470
Stockton-Lodi$73,650730
Vallejo$73,470370
Modesto$71,600580
Chico$70,820320
Hanford-Corcoran$70,72080
Salinas$70,440540
Bakersfield-Delano$69,910740
Riverside-San Bernardino-Ontario (this page)$69,8405,280
Redding$68,140220
San Luis Obispo-Paso Robles$66,660520
Visalia$66,330340
Merced$65,640170
Yuba City$65,410110
Fresno$62,8801,350
El Centro$60,540100

California unemployment rate: 5.1% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Riverside-San Bernardino-Ontario (CA)

JobMedian yearly pay
Business Operations Specialists, All Other$75,380
Human Resources Specialists$76,570
Project Management Specialists$100,770
Management Analysts$87,910
Training and Development Specialists$60,010
Buyers and Purchasing Agents$75,780
Compliance Officers$79,920
Cost Estimators$76,900

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.