Market Research Analysts and Marketing Specialists pay in Kentucky
In Kentucky, the median pay for market research analysts and marketing specialists is $29.56 an hour ($61,480 a year). About 6,290 people work in this job there.
That is 22% lower than the U.S. median ($78,760). Kentucky ranks 43rd of 51 states and territories for this job’s median pay.
Pay range for market research analysts and marketing specialists in Kentucky
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $18.25 | $37,970 |
| 25% of workers | $23.05 | $47,950 |
| Half of workers (median) | $29.56 | $61,480 |
| 75% of workers | $37.64 | $78,290 |
| 90% of workers | $49.66 | $103,300 |
Market Research Analysts and Marketing Specialists pay in Kentucky metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Lexington-Fayette | $65,280 | 1,140 |
| Elizabethtown | $64,460 | 130 |
| Louisville/Jefferson County | $63,280 | 2,290 |
| Paducah | $60,720 | 150 |
| Bowling Green | $60,200 | 240 |
| Owensboro | $53,950 | 110 |
Kentucky unemployment rate: 4.7% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Kentucky
| Job | Median yearly pay |
|---|---|
| Human Resources Specialists | $69,010 |
| Project Management Specialists | $81,700 |
| Training and Development Specialists | $61,390 |
| Business Operations Specialists, All Other | $74,690 |
| Buyers and Purchasing Agents | $65,240 |
| Management Analysts | $95,630 |
| Compliance Officers | $69,240 |
| Claims Adjusters, Examiners, and Investigators | $73,840 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.