Market Research Analysts and Marketing Specialists pay in North Carolina
In North Carolina, the median pay for market research analysts and marketing specialists is $37.70 an hour ($78,410 a year). About 30,700 people work in this job there.
That is about the same as the U.S. median ($78,760). North Carolina ranks 13th of 51 states and territories for this job’s median pay.
Pay range for market research analysts and marketing specialists in North Carolina
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $21.05 | $43,780 |
| 25% of workers | $28.09 | $58,430 |
| Half of workers (median) | $37.70 | $78,410 |
| 75% of workers | $52.79 | $109,810 |
| 90% of workers | $74.84 | $155,670 |
Market Research Analysts and Marketing Specialists pay in North Carolina metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Durham-Chapel Hill | $93,110 | 2,740 |
| Charlotte-Concord-Gastonia | $82,930 | 9,500 |
| Raleigh-Cary | $78,980 | 6,470 |
| Burlington | $77,860 | 300 |
| Hickory-Lenoir-Morganton | $75,450 | 590 |
| Greensboro-High Point | $74,060 | 2,000 |
| Winston-Salem | $73,320 | 1,300 |
| Greenville | $73,300 | 270 |
| Wilmington | $69,480 | 880 |
| Rocky Mount | $68,730 | 160 |
| Goldsboro | $64,940 | 110 |
| Pinehurst-Southern Pines | $64,080 | 160 |
| Asheville | $63,760 | 850 |
| Jacksonville | $58,800 | 170 |
| Fayetteville | $57,730 | 360 |
North Carolina unemployment rate: 3.5% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in North Carolina
| Job | Median yearly pay |
|---|---|
| Business Operations Specialists, All Other | $80,230 |
| Project Management Specialists | $100,820 |
| Human Resources Specialists | $73,070 |
| Management Analysts | $98,560 |
| Training and Development Specialists | $65,250 |
| Buyers and Purchasing Agents | $75,880 |
| Compliance Officers | $78,500 |
| Claims Adjusters, Examiners, and Investigators | $75,310 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.