Market Research Analysts and Marketing Specialists pay in Winston-Salem

In Winston-Salem (NC), the median pay for market research analysts and marketing specialists is $35.25 an hour ($73,320 a year). About 1,300 people work in this job there.

$35.25Median hourly pay
$53,670–$97,760Middle half of workers, yearly
1,300People in this job in Winston-Salem (NC)

That is 7% lower than the U.S. median ($78,760). It is 6% lower than the North Carolina median ($78,410).

Pay range for market research analysts and marketing specialists in Winston-Salem (NC)

Earns more thanHourlyYearly
10% of workers$18.66$38,810
25% of workers$25.80$53,670
Half of workers (median)$35.25$73,320
75% of workers$47.00$97,760
90% of workers$62.70$130,420

Market Research Analysts and Marketing Specialists pay in North Carolina metro areas

Metro areaMedian yearly payPeople in this job
Durham-Chapel Hill$93,1102,740
Charlotte-Concord-Gastonia$82,9309,500
Raleigh-Cary$78,9806,470
Burlington$77,860300
Hickory-Lenoir-Morganton$75,450590
Greensboro-High Point$74,0602,000
Winston-Salem (this page)$73,3201,300
Greenville$73,300270
Wilmington$69,480880
Rocky Mount$68,730160
Goldsboro$64,940110
Pinehurst-Southern Pines$64,080160
Asheville$63,760850
Jacksonville$58,800170
Fayetteville$57,730360

North Carolina unemployment rate: 3.5% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Winston-Salem (NC)

JobMedian yearly pay
Project Management Specialists$79,560
Business Operations Specialists, All Other$63,560
Claims Adjusters, Examiners, and Investigators$75,310
Human Resources Specialists$68,540

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.