Market Research Analysts and Marketing Specialists pay in Iowa
In Iowa, the median pay for market research analysts and marketing specialists is $31.92 an hour ($66,390 a year). About 8,880 people work in this job there.
That is 16% lower than the U.S. median ($78,760). Iowa ranks 33rd of 51 states and territories for this job’s median pay.
Pay range for market research analysts and marketing specialists in Iowa
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $19.31 | $40,160 |
| 25% of workers | $24.04 | $50,010 |
| Half of workers (median) | $31.92 | $66,390 |
| 75% of workers | $41.19 | $85,680 |
| 90% of workers | $58.71 | $122,120 |
Market Research Analysts and Marketing Specialists pay in Iowa metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Des Moines-West Des Moines | $76,580 | 3,440 |
| Davenport-Moline-Rock Island | $71,590 | 1,080 |
| Waterloo-Cedar Falls | $64,000 | 370 |
| Iowa City | $63,790 | 460 |
| Cedar Rapids | $63,630 | 960 |
| Dubuque | $61,660 | 330 |
| Ames | $61,100 | 380 |
| Sioux City | $56,230 | 220 |
Iowa unemployment rate: 3.2% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Iowa
| Job | Median yearly pay |
|---|---|
| Business Operations Specialists, All Other | $80,470 |
| Human Resources Specialists | $66,710 |
| Project Management Specialists | $96,540 |
| Training and Development Specialists | $66,110 |
| Buyers and Purchasing Agents | $70,360 |
| Management Analysts | $85,530 |
| Claims Adjusters, Examiners, and Investigators | $72,640 |
| Compliance Officers | $75,620 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.