Market Research Analysts and Marketing Specialists pay in Des Moines-West Des Moines
In Des Moines-West Des Moines (IA), the median pay for market research analysts and marketing specialists is $36.82 an hour ($76,580 a year). About 3,440 people work in this job there.
That is 3% lower than the U.S. median ($78,760). It is 15% higher than the Iowa median ($66,390).
Pay range for market research analysts and marketing specialists in Des Moines-West Des Moines (IA)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $22.08 | $45,920 |
| 25% of workers | $27.78 | $57,770 |
| Half of workers (median) | $36.82 | $76,580 |
| 75% of workers | $49.07 | $102,070 |
| 90% of workers | $61.59 | $128,100 |
Market Research Analysts and Marketing Specialists pay in Iowa metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Des Moines-West Des Moines (this page) | $76,580 | 3,440 |
| Davenport-Moline-Rock Island | $71,590 | 1,080 |
| Waterloo-Cedar Falls | $64,000 | 370 |
| Iowa City | $63,790 | 460 |
| Cedar Rapids | $63,630 | 960 |
| Dubuque | $61,660 | 330 |
| Ames | $61,100 | 380 |
| Sioux City | $56,230 | 220 |
Iowa unemployment rate: 3.2% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Des Moines-West Des Moines (IA)
| Job | Median yearly pay |
|---|---|
| Business Operations Specialists, All Other | $86,540 |
| Project Management Specialists | $101,150 |
| Human Resources Specialists | $71,600 |
| Management Analysts | $90,730 |
| Claims Adjusters, Examiners, and Investigators | $73,710 |
| Training and Development Specialists | $74,610 |
| Compliance Officers | $84,590 |
| Buyers and Purchasing Agents | $73,710 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.