Market Research Analysts and Marketing Specialists pay in Tucson

In Tucson (AZ), the median pay for market research analysts and marketing specialists is $28.63 an hour ($59,540 a year). About 1,550 people work in this job there.

$28.63Median hourly pay
$43,120–$77,800Middle half of workers, yearly
1,550People in this job in Tucson (AZ)

That is 24% lower than the U.S. median ($78,760). It is 17% lower than the Arizona median ($71,940).

Pay range for market research analysts and marketing specialists in Tucson (AZ)

Earns more thanHourlyYearly
10% of workers$15.76$32,770
25% of workers$20.73$43,120
Half of workers (median)$28.63$59,540
75% of workers$37.40$77,800
90% of workers$48.92$101,760

Market Research Analysts and Marketing Specialists pay in Arizona metro areas

Metro areaMedian yearly payPeople in this job
Phoenix-Mesa-Chandler$74,59012,220
Sierra Vista-Douglas$61,690100
Prescott Valley-Prescott$61,010250
Flagstaff$60,530260
Tucson (this page)$59,5401,550
Yuma$57,950190
Lake Havasu City-Kingman$51,560160

Arizona unemployment rate: 4.9% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Tucson (AZ)

JobMedian yearly pay
Project Management Specialists$91,500
Human Resources Specialists$63,950
Compliance Officers$70,550
Training and Development Specialists$59,890
Business Operations Specialists, All Other$84,360
Management Analysts$84,900
Buyers and Purchasing Agents$72,320

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.