Market Research Analysts and Marketing Specialists pay in Baton Rouge

In Baton Rouge (LA), the median pay for market research analysts and marketing specialists is $28.69 an hour ($59,680 a year). About 1,260 people work in this job there.

$28.69Median hourly pay
$46,520–$81,950Middle half of workers, yearly
1,260People in this job in Baton Rouge (LA)

That is 24% lower than the U.S. median ($78,760). It is about the same as the Louisiana median ($59,690).

Pay range for market research analysts and marketing specialists in Baton Rouge (LA)

Earns more thanHourlyYearly
10% of workers$16.28$33,860
25% of workers$22.36$46,520
Half of workers (median)$28.69$59,680
75% of workers$39.40$81,950
90% of workers$51.20$106,500

Market Research Analysts and Marketing Specialists pay in Louisiana metro areas

Metro areaMedian yearly payPeople in this job
New Orleans-Metairie$65,5901,580
Baton Rouge (this page)$59,6801,260
Houma-Bayou Cane-Thibodaux$59,260160
Lafayette$56,660420
Alexandria$53,560140
Shreveport-Bossier City$53,050390
Monroe$51,740180
Hammond$51,620100
Lake Charles$51,080160

Louisiana unemployment rate: 4.2% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Baton Rouge (LA)

JobMedian yearly pay
Business Operations Specialists, All Other$61,110
Project Management Specialists$86,650
Human Resources Specialists$61,400
Claims Adjusters, Examiners, and Investigators$62,800
Management Analysts$99,680

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.