Market Research Analysts and Marketing Specialists pay in Portland-South Portland

In Portland-South Portland (ME), the median pay for market research analysts and marketing specialists is $35.30 an hour ($73,420 a year). About 1,240 people work in this job there.

$35.30Median hourly pay
$55,230–$94,530Middle half of workers, yearly
1,240People in this job in Portland-South Portland (ME)

That is 7% lower than the U.S. median ($78,760). It is 2% higher than the Maine median ($71,980).

Pay range for market research analysts and marketing specialists in Portland-South Portland (ME)

Earns more thanHourlyYearly
10% of workers$21.99$45,730
25% of workers$26.55$55,230
Half of workers (median)$35.30$73,420
75% of workers$45.45$94,530
90% of workers$62.50$129,990

Market Research Analysts and Marketing Specialists pay in Maine metro areas

Metro areaMedian yearly payPeople in this job
Portland-South Portland (this page)$73,4201,240
Lewiston-Auburn$66,820130
Bangor$63,600210

Maine unemployment rate: 3.2% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Portland-South Portland (ME)

JobMedian yearly pay
Business Operations Specialists, All Other$86,530
Project Management Specialists$105,530
Human Resources Specialists$78,100

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.