Market Research Analysts and Marketing Specialists pay in Baltimore-Columbia-Towson
In Baltimore-Columbia-Towson (MD), the median pay for market research analysts and marketing specialists is $35.88 an hour ($74,620 a year). About 5,920 people work in this job there.
That is 5% lower than the U.S. median ($78,760). It is 2% lower than the Maryland median ($76,370).
Pay range for market research analysts and marketing specialists in Baltimore-Columbia-Towson (MD)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $21.85 | $45,450 |
| 25% of workers | $28.00 | $58,240 |
| Half of workers (median) | $35.88 | $74,620 |
| 75% of workers | $46.36 | $96,420 |
| 90% of workers | $66.33 | $137,970 |
Market Research Analysts and Marketing Specialists pay in Maryland metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Baltimore-Columbia-Towson (this page) | $74,620 | 5,920 |
| Lexington Park | $73,320 | 200 |
| Hagerstown-Martinsburg | $64,470 | 370 |
| Salisbury | $61,990 | 160 |
Maryland unemployment rate: 4.1% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Baltimore-Columbia-Towson (MD)
| Job | Median yearly pay |
|---|---|
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $61,840 |
| Management Analysts | $117,750 |
| Marketing Managers | $140,180 |
| Financial and Investment Analysts | $98,880 |
| Public Relations Specialists | $77,570 |
| Data Scientists | $134,320 |
| Business Operations Specialists, All Other | $98,060 |
| Project Management Specialists | $103,720 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.