Market Research Analysts and Marketing Specialists pay in Toledo

In Toledo (OH), the median pay for market research analysts and marketing specialists is $30.27 an hour ($62,950 a year). About 1,080 people work in this job there.

$30.27Median hourly pay
$48,750–$80,530Middle half of workers, yearly
1,080People in this job in Toledo (OH)

That is 20% lower than the U.S. median ($78,760). It is 14% lower than the Ohio median ($72,790).

Pay range for market research analysts and marketing specialists in Toledo (OH)

Earns more thanHourlyYearly
10% of workers$18.04$37,530
25% of workers$23.44$48,750
Half of workers (median)$30.27$62,950
75% of workers$38.72$80,530
90% of workers$49.44$102,830

Market Research Analysts and Marketing Specialists pay in Ohio metro areas

Metro areaMedian yearly payPeople in this job
Columbus$77,0105,880
Cincinnati$75,7507,080
Cleveland$71,3505,440
Akron$66,0001,480
Dayton-Kettering-Beavercreek$64,1001,420
Toledo (this page)$62,9501,080
Lima$61,560130
Springfield$61,210100
Sandusky$60,110180
Youngstown-Warren$59,700410
Canton-Massillon$59,660580
Mansfield$56,550110

Ohio unemployment rate: 3.3% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Toledo (OH)

JobMedian yearly pay
Human Resources Specialists$67,200
Project Management Specialists$81,940

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.