Market Research Analysts and Marketing Specialists pay in Dallas-Fort Worth-Arlington
In Dallas-Fort Worth-Arlington (TX), the median pay for market research analysts and marketing specialists is $36.17 an hour ($75,240 a year). About 20,900 people work in this job there.
That is 4% lower than the U.S. median ($78,760). It is 4% higher than the Texas median ($72,520).
Pay range for market research analysts and marketing specialists in Dallas-Fort Worth-Arlington (TX)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $20.53 | $42,710 |
| 25% of workers | $28.48 | $59,240 |
| Half of workers (median) | $36.17 | $75,240 |
| 75% of workers | $49.27 | $102,490 |
| 90% of workers | $68.50 | $142,480 |
Market Research Analysts and Marketing Specialists pay in Texas metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Austin-Round Rock-San Marcos | $80,460 | 8,270 |
| Dallas-Fort Worth-Arlington (this page) | $75,240 | 20,900 |
| Midland | $72,550 | 250 |
| Houston-Pasadena-The Woodlands | $67,370 | 14,480 |
| San Antonio-New Braunfels | $65,950 | 4,140 |
| College Station-Bryan | $61,620 | 380 |
| Amarillo | $61,380 | 310 |
| Victoria | $60,760 | 70 |
| Sherman-Denison | $59,950 | 130 |
| Killeen-Temple | $58,990 | 340 |
| Abilene | $58,980 | 190 |
| Longview | $58,840 | 270 |
| Odessa | $56,330 | 100 |
| Waco | $56,310 | 360 |
| Corpus Christi | $55,980 | 380 |
| Lubbock | $52,820 | 360 |
| Beaumont-Port Arthur | $52,530 | 410 |
| Tyler | $51,920 | 280 |
| El Paso | $50,680 | 800 |
| San Angelo | $48,530 | 130 |
| Texarkana | $48,510 | 110 |
| McAllen-Edinburg-Mission | $48,350 | 570 |
| Wichita Falls | $47,840 | 120 |
| Brownsville-Harlingen | $47,320 | 310 |
| Laredo | $47,220 | 200 |
Texas unemployment rate: 4.4% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Dallas-Fort Worth-Arlington (TX)
| Job | Median yearly pay |
|---|---|
| Project Management Specialists | $98,900 |
| Business Operations Specialists, All Other | $83,600 |
| Human Resources Specialists | $70,700 |
| Management Analysts | $102,860 |
| Buyers and Purchasing Agents | $79,420 |
| Training and Development Specialists | $71,010 |
| Compliance Officers | $77,760 |
| Claims Adjusters, Examiners, and Investigators | $82,890 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.