Market Research Analysts and Marketing Specialists pay in Madison
In Madison (WI), the median pay for market research analysts and marketing specialists is $32.69 an hour ($67,990 a year). About 2,640 people work in this job there.
That is 14% lower than the U.S. median ($78,760). It is 5% higher than the Wisconsin median ($64,800).
Pay range for market research analysts and marketing specialists in Madison (WI)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $20.94 | $43,560 |
| 25% of workers | $25.50 | $53,040 |
| Half of workers (median) | $32.69 | $67,990 |
| 75% of workers | $44.06 | $91,640 |
| 90% of workers | $58.41 | $121,480 |
Market Research Analysts and Marketing Specialists pay in Wisconsin metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Milwaukee-Waukesha | $73,880 | 4,610 |
| Kenosha | $70,690 | 380 |
| Racine-Mount Pleasant | $70,660 | 280 |
| Madison (this page) | $67,990 | 2,640 |
| Appleton | $65,110 | 690 |
| Wausau | $65,060 | 240 |
| Sheboygan | $63,990 | 200 |
| Oshkosh-Neenah | $63,060 | 600 |
| Green Bay | $63,050 | 830 |
| Janesville-Beloit | $62,480 | 290 |
| Fond du Lac | $62,370 | 150 |
| Eau Claire | $61,990 | 460 |
| La Crosse-Onalaska | $61,930 | 370 |
Wisconsin unemployment rate: 3.2% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Madison (WI)
| Job | Median yearly pay |
|---|---|
| Project Management Specialists | $98,990 |
| Management Analysts | $97,170 |
| Human Resources Specialists | $76,660 |
| Business Operations Specialists, All Other | $76,230 |
| Claims Adjusters, Examiners, and Investigators | $81,200 |
| Training and Development Specialists | $77,500 |
| Compliance Officers | $80,440 |
| Buyers and Purchasing Agents | $74,770 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.