Retail Salespersons pay in Wisconsin
In Wisconsin, the median pay for retail salespersons is $16.58 an hour ($34,480 a year). About 67,640 people work in this job there.
That is 3% lower than the U.S. median ($35,410). Wisconsin ranks 25th of 51 states and territories for this job’s median pay.
Pay range for retail salespersons in Wisconsin
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $13.12 | $27,300 |
| 25% of workers | $13.99 | $29,100 |
| Half of workers (median) | $16.58 | $34,480 |
| 75% of workers | $18.18 | $37,810 |
| 90% of workers | $23.02 | $47,870 |
Retail Salespersons pay in Wisconsin metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Madison | $35,830 | 8,330 |
| Sheboygan | $35,370 | 1,210 |
| Appleton | $34,540 | 3,610 |
| Milwaukee-Waukesha | $34,410 | 18,850 |
| Wausau | $34,160 | 1,660 |
| Green Bay | $34,090 | 4,120 |
| La Crosse-Onalaska | $34,090 | 2,290 |
| Eau Claire | $34,000 | 2,650 |
| Janesville-Beloit | $34,000 | 1,670 |
| Fond du Lac | $33,640 | 1,040 |
| Kenosha | $33,580 | 2,280 |
| Oshkosh-Neenah | $32,690 | 1,800 |
| Racine-Mount Pleasant | $30,970 | 2,340 |
Wisconsin unemployment rate: 3.2% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for retail salespersons
- Typical education to start: No formal educational credential (BLS)
- Related work experience most have: 6 months to 1 year (O*NET)
- Training on the job: Short-term on-the-job training (BLS)
- Job outlook: -0.3% over ten years, little or no change · about 520,600 openings a year (BLS)
Related jobs in Wisconsin
| Job | Median yearly pay |
|---|---|
| Cashiers | $30,880 |
| Customer Service Representatives | $46,970 |
| Stockers and Order Fillers | $35,000 |
| First-Line Supervisors of Retail Sales Workers | $49,550 |
| Counter and Rental Clerks | $45,720 |
| Parts Salespersons | $45,380 |
| Order Clerks | $47,750 |
| Telemarketers | $33,260 |
Other job titles for this job
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.