Retail Salespersons pay in Madison

In Madison (WI), the median pay for retail salespersons is $17.23 an hour ($35,830 a year). About 8,330 people work in this job there.

$17.23Median hourly pay
$30,030–$38,970Middle half of workers, yearly
8,330People in this job in Madison (WI)

That is about the same as the U.S. median ($35,410). It is 4% higher than the Wisconsin median ($34,480).

Pay range for retail salespersons in Madison (WI)

Earns more thanHourlyYearly
10% of workers$13.61$28,310
25% of workers$14.44$30,030
Half of workers (median)$17.23$35,830
75% of workers$18.74$38,970
90% of workers$23.65$49,190

Retail Salespersons pay in Wisconsin metro areas

Metro areaMedian yearly payPeople in this job
Madison (this page)$35,8308,330
Sheboygan$35,3701,210
Appleton$34,5403,610
Milwaukee-Waukesha$34,41018,850
Wausau$34,1601,660
Green Bay$34,0904,120
La Crosse-Onalaska$34,0902,290
Eau Claire$34,0002,650
Janesville-Beloit$34,0001,670
Fond du Lac$33,6401,040
Kenosha$33,5802,280
Oshkosh-Neenah$32,6901,800
Racine-Mount Pleasant$30,9702,340

Wisconsin unemployment rate: 3.2% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for retail salespersons

  • Typical education to start: No formal educational credential (BLS)
  • Related work experience most have: 6 months to 1 year (O*NET)
  • Training on the job: Short-term on-the-job training (BLS)
  • Job outlook: -0.3% over ten years, little or no change · about 520,600 openings a year (BLS)

Related jobs in Madison (WI)

JobMedian yearly pay
Cashiers$34,550
Customer Service Representatives$47,500
Stockers and Order Fillers$36,710
First-Line Supervisors of Retail Sales Workers$52,280

Other job titles for this job

Sales AssociateFashion ConsultantWardrobe Image ConsultantDesign ConsultantMerchandise CoordinatorMerchandising Service AssociateStore AssociateBeauty AdvisorCosmetic ConsultantCustomer AssistantSales ClerkCoupon Redemption Clerk

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.