Market Research Analysts and Marketing Specialists pay in Detroit-Warren-Dearborn

In Detroit-Warren-Dearborn (MI), the median pay for market research analysts and marketing specialists is $37.07 an hour ($77,100 a year). About 11,710 people work in this job there.

$37.07Median hourly pay
$55,990–$103,240Middle half of workers, yearly
11,710People in this job in Detroit-Warren-Dearborn (MI)

That is 2% lower than the U.S. median ($78,760). It is 15% higher than the Michigan median ($66,780).

Pay range for market research analysts and marketing specialists in Detroit-Warren-Dearborn (MI)

Earns more thanHourlyYearly
10% of workers$20.93$43,540
25% of workers$26.92$55,990
Half of workers (median)$37.07$77,100
75% of workers$49.64$103,240
90% of workers$62.70$130,410

Market Research Analysts and Marketing Specialists pay in Michigan metro areas

Metro areaMedian yearly payPeople in this job
Detroit-Warren-Dearborn (this page)$77,10011,710
Niles$75,470320
Midland$71,490200
Battle Creek$70,380250
Ann Arbor$66,2101,160
Jackson$65,510220
Grand Rapids-Wyoming-Kentwood$64,8802,980
Lansing-East Lansing$64,6901,050
Monroe$64,500140
Kalamazoo-Portage$61,820610
Flint$59,990410
Traverse City$59,460340
Saginaw$58,870320
Muskegon-Norton Shores$58,400190
Bay City$55,220110

Michigan unemployment rate: 5% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Detroit-Warren-Dearborn (MI)

JobMedian yearly pay
Project Management Specialists$105,350
Human Resources Specialists$75,830
Business Operations Specialists, All Other$84,970
Buyers and Purchasing Agents$80,300
Logisticians$93,130
Management Analysts$100,570
Compliance Officers$81,250
Training and Development Specialists$67,530

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.