Market Research Analysts and Marketing Specialists pay in Grand Rapids-Wyoming-Kentwood
In Grand Rapids-Wyoming-Kentwood (MI), the median pay for market research analysts and marketing specialists is $31.19 an hour ($64,880 a year). About 2,980 people work in this job there.
That is 18% lower than the U.S. median ($78,760). It is 3% lower than the Michigan median ($66,780).
Pay range for market research analysts and marketing specialists in Grand Rapids-Wyoming-Kentwood (MI)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $19.58 | $40,720 |
| 25% of workers | $24.00 | $49,920 |
| Half of workers (median) | $31.19 | $64,880 |
| 75% of workers | $40.75 | $84,760 |
| 90% of workers | $52.28 | $108,750 |
Market Research Analysts and Marketing Specialists pay in Michigan metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Detroit-Warren-Dearborn | $77,100 | 11,710 |
| Niles | $75,470 | 320 |
| Midland | $71,490 | 200 |
| Battle Creek | $70,380 | 250 |
| Ann Arbor | $66,210 | 1,160 |
| Jackson | $65,510 | 220 |
| Grand Rapids-Wyoming-Kentwood (this page) | $64,880 | 2,980 |
| Lansing-East Lansing | $64,690 | 1,050 |
| Monroe | $64,500 | 140 |
| Kalamazoo-Portage | $61,820 | 610 |
| Flint | $59,990 | 410 |
| Traverse City | $59,460 | 340 |
| Saginaw | $58,870 | 320 |
| Muskegon-Norton Shores | $58,400 | 190 |
| Bay City | $55,220 | 110 |
Michigan unemployment rate: 5% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Grand Rapids-Wyoming-Kentwood (MI)
| Job | Median yearly pay |
|---|---|
| Human Resources Specialists | $65,760 |
| Project Management Specialists | $95,020 |
| Buyers and Purchasing Agents | $71,160 |
| Business Operations Specialists, All Other | $78,100 |
| Training and Development Specialists | $63,390 |
| Management Analysts | $81,710 |
| Logisticians | $77,050 |
| Cost Estimators | $76,030 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.