Retail Salespersons pay in Cape Coral-Fort Myers

In Cape Coral-Fort Myers (FL), the median pay for retail salespersons is $16.66 an hour ($34,650 a year). About 12,220 people work in this job there.

$16.66Median hourly pay
$29,440–$37,830Middle half of workers, yearly
12,220People in this job in Cape Coral-Fort Myers (FL)

That is 2% lower than the U.S. median ($35,410). It is 2% higher than the Florida median ($34,010).

Pay range for retail salespersons in Cape Coral-Fort Myers (FL)

Earns more thanHourlyYearly
10% of workers$13.71$28,520
25% of workers$14.15$29,440
Half of workers (median)$16.66$34,650
75% of workers$18.19$37,830
90% of workers$22.20$46,170

Retail Salespersons pay in Florida metro areas

Metro areaMedian yearly payPeople in this job
Naples-Marco Island$35,3806,830
North Port-Bradenton-Sarasota$35,16013,420
Cape Coral-Fort Myers (this page)$34,65012,220
Jacksonville$34,36022,390
Miami-Fort Lauderdale-West Palm Beach$34,33091,370
Punta Gorda$34,2902,720
Wildwood-The Villages$34,2901,400
Port St. Lucie$34,0206,210
Crestview-Fort Walton Beach-Destin$33,9205,760
Tampa-St. Petersburg-Clearwater$33,79045,130
Sebastian-Vero Beach-West Vero Corridor$33,4502,500
Palm Bay-Melbourne-Titusville$33,4307,670
Deltona-Daytona Beach-Ormond Beach$33,3708,780
Orlando-Kissimmee-Sanford$32,29049,970
Panama City-Panama City Beach$32,2903,490
Pensacola-Ferry Pass-Brent$31,8706,720
Gainesville$31,8304,220
Lakeland-Winter Haven$31,8208,220
Homosassa Springs$31,2401,490
Sebring$31,2001,150
Ocala$31,0904,430
Tallahassee$30,3305,130

Florida unemployment rate: 4.5% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for retail salespersons

  • Typical education to start: No formal educational credential (BLS)
  • Related work experience most have: 6 months to 1 year (O*NET)
  • Training on the job: Short-term on-the-job training (BLS)
  • Job outlook: -0.3% over ten years, little or no change · about 520,600 openings a year (BLS)

Related jobs in Cape Coral-Fort Myers (FL)

JobMedian yearly pay
Cashiers$30,530
Customer Service Representatives$38,180
Stockers and Order Fillers$35,900
First-Line Supervisors of Retail Sales Workers$48,040
Counter and Rental Clerks$38,900

Other job titles for this job

Sales AssociateFashion ConsultantWardrobe Image ConsultantDesign ConsultantMerchandise CoordinatorMerchandising Service AssociateStore AssociateBeauty AdvisorCosmetic ConsultantCustomer AssistantSales ClerkCoupon Redemption Clerk

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.