Market Research Analysts and Marketing Specialists pay in Little Rock-North Little Rock-Conway

In Little Rock-North Little Rock-Conway (AR), the median pay for market research analysts and marketing specialists is $30.19 an hour ($62,790 a year). About 1,400 people work in this job there.

$30.19Median hourly pay
$47,170–$93,280Middle half of workers, yearly
1,400People in this job in Little Rock-North Little Rock-Conway (AR)

That is 20% lower than the U.S. median ($78,760). It is 4% lower than the Arkansas median ($65,430).

Pay range for market research analysts and marketing specialists in Little Rock-North Little Rock-Conway (AR)

Earns more thanHourlyYearly
10% of workers$16.43$34,170
25% of workers$22.68$47,170
Half of workers (median)$30.19$62,790
75% of workers$44.85$93,280
90% of workers$61.26$127,430

Market Research Analysts and Marketing Specialists pay in Arkansas metro areas

Metro areaMedian yearly payPeople in this job
Fayetteville-Springdale-Rogers$83,0002,590
Little Rock-North Little Rock-Conway (this page)$62,7901,400
Fort Smith$58,970290
Hot Springs$50,950110
Jonesboro$50,900170

Arkansas unemployment rate: 3.9% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in Little Rock-North Little Rock-Conway (AR)

JobMedian yearly pay
Business Operations Specialists, All Other$62,040
Management Analysts$75,750
Project Management Specialists$73,480
Human Resources Specialists$57,640
Compliance Officers$60,790
Claims Adjusters, Examiners, and Investigators$67,290
Training and Development Specialists$52,370

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.