Market Research Analysts and Marketing Specialists pay in Springfield
In Springfield (MA), the median pay for market research analysts and marketing specialists is $41.33 an hour ($85,970 a year). About 1,050 people work in this job there.
That is 9% higher than the U.S. median ($78,760). It is 16% lower than the Massachusetts median ($101,810).
Pay range for market research analysts and marketing specialists in Springfield (MA)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $23.35 | $48,570 |
| 25% of workers | $30.02 | $62,430 |
| Half of workers (median) | $41.33 | $85,970 |
| 75% of workers | $58.90 | $122,510 |
| 90% of workers | $70.84 | $147,360 |
Market Research Analysts and Marketing Specialists pay in Massachusetts metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Boston-Cambridge-Newton | $102,390 | 32,310 |
| Worcester | $90,300 | 2,030 |
| Springfield (this page) | $85,970 | 1,050 |
| Barnstable Town | $79,150 | 440 |
| Pittsfield | $75,940 | 300 |
| Amherst Town-Northampton | $72,550 | 350 |
Massachusetts unemployment rate: 4.3% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Springfield (MA)
| Job | Median yearly pay |
|---|---|
| Human Resources Specialists | $77,740 |
Other job titles for this job
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.