Market Research Analysts and Marketing Specialists pay in Worcester
In Worcester (MA), the median pay for market research analysts and marketing specialists is $43.41 an hour ($90,300 a year). About 2,030 people work in this job there.
That is 15% higher than the U.S. median ($78,760). It is 11% lower than the Massachusetts median ($101,810).
Pay range for market research analysts and marketing specialists in Worcester (MA)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $24.80 | $51,590 |
| 25% of workers | $30.83 | $64,130 |
| Half of workers (median) | $43.41 | $90,300 |
| 75% of workers | $59.29 | $123,330 |
| 90% of workers | $73.46 | $152,790 |
Market Research Analysts and Marketing Specialists pay in Massachusetts metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| Boston-Cambridge-Newton | $102,390 | 32,310 |
| Worcester (this page) | $90,300 | 2,030 |
| Springfield | $85,970 | 1,050 |
| Barnstable Town | $79,150 | 440 |
| Pittsfield | $75,940 | 300 |
| Amherst Town-Northampton | $72,550 | 350 |
Massachusetts unemployment rate: 4.3% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Related work experience most have: 2 to 4 years (O*NET)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Worcester (MA)
| Job | Median yearly pay |
|---|---|
| Human Resources Specialists | $77,290 |
| Project Management Specialists | $100,290 |
| Business Operations Specialists, All Other | $77,340 |
| Buyers and Purchasing Agents | $78,690 |
| Management Analysts | $122,180 |
Other job titles for this job
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- Marketing Manager - Food Distribution · Confidential · Boston, MA
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.