Market Research Analysts and Marketing Specialists pay in New York-Newark-Jersey City

In New York-Newark-Jersey City (NY), the median pay for market research analysts and marketing specialists is $48.33 an hour ($100,520 a year). About 79,290 people work in this job there.

$48.33Median hourly pay
$76,510–$130,700Middle half of workers, yearly
79,290People in this job in New York-Newark-Jersey City (NY)

That is 28% higher than the U.S. median ($78,760). It is 2% higher than the New York median ($98,580).

Pay range for market research analysts and marketing specialists in New York-Newark-Jersey City (NY)

Earns more thanHourlyYearly
10% of workers$29.04$60,400
25% of workers$36.78$76,510
Half of workers (median)$48.33$100,520
75% of workers$62.84$130,700
90% of workers$80.23$166,880

Market Research Analysts and Marketing Specialists pay in New York metro areas

Metro areaMedian yearly payPeople in this job
New York-Newark-Jersey City (this page)$100,52079,290
Ithaca$78,810240
Rochester$77,1702,550
Syracuse$77,1101,180
Kiryas Joel-Poughkeepsie-Newburgh$76,300970
Albany-Schenectady-Troy$76,1402,160
Buffalo-Cheektowaga$75,9902,520
Glens Falls$72,580170
Utica-Rome$70,170460
Binghamton$66,330340
Kingston$62,710260
Watertown-Fort Drum$59,700120
Elmira$58,410120

New York unemployment rate: 4.3% (August 2026), U.S. Bureau of Labor Statistics.

Education, experience and outlook for market research analysts and marketing specialists

  • Typical education to start: Bachelor's degree (BLS)
  • Related work experience most have: 2 to 4 years (O*NET)
  • Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)

Related jobs in New York-Newark-Jersey City (NY)

JobMedian yearly pay
Project Management Specialists$126,660
Management Analysts$124,390
Human Resources Specialists$89,780
Business Operations Specialists, All Other$92,120
Buyers and Purchasing Agents$83,350
Compliance Officers$101,050
Training and Development Specialists$79,840
Claims Adjusters, Examiners, and Investigators$95,980

Other job titles for this job

Business Development AnalystAd AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistDigital Marketing SpecialistEmail Marketing SpecialistEvent MarketerGovernment Business Development Specialist

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.