Market Research Analysts and Marketing Specialists pay in Rochester
In Rochester (NY), the median pay for market research analysts and marketing specialists is $37.10 an hour ($77,170 a year). About 2,550 people work in this job there.
That is 2% lower than the U.S. median ($78,760). It is 22% lower than the New York median ($98,580).
Pay range for market research analysts and marketing specialists in Rochester (NY)
| Earns more than | Hourly | Yearly |
|---|---|---|
| 10% of workers | $22.13 | $46,030 |
| 25% of workers | $28.12 | $58,490 |
| Half of workers (median) | $37.10 | $77,170 |
| 75% of workers | $48.27 | $100,390 |
| 90% of workers | $61.36 | $127,620 |
Market Research Analysts and Marketing Specialists pay in New York metro areas
| Metro area | Median yearly pay | People in this job |
|---|---|---|
| New York-Newark-Jersey City | $100,520 | 79,290 |
| Ithaca | $78,810 | 240 |
| Rochester (this page) | $77,170 | 2,550 |
| Syracuse | $77,110 | 1,180 |
| Kiryas Joel-Poughkeepsie-Newburgh | $76,300 | 970 |
| Albany-Schenectady-Troy | $76,140 | 2,160 |
| Buffalo-Cheektowaga | $75,990 | 2,520 |
| Glens Falls | $72,580 | 170 |
| Utica-Rome | $70,170 | 460 |
| Binghamton | $66,330 | 340 |
| Kingston | $62,710 | 260 |
| Watertown-Fort Drum | $59,700 | 120 |
| Elmira | $58,410 | 120 |
New York unemployment rate: 4.3% (August 2026), U.S. Bureau of Labor Statistics.
Education, experience and outlook for market research analysts and marketing specialists
- Typical education to start: Bachelor's degree (BLS)
- Job outlook: +7% over ten years, faster than average · about 82,000 openings a year (BLS)
Related jobs in Rochester (NY)
| Job | Median yearly pay |
|---|---|
| Project Management Specialists | $103,520 |
| Human Resources Specialists | $76,590 |
| Management Analysts | $97,070 |
| Training and Development Specialists | $69,990 |
| Buyers and Purchasing Agents | $75,550 |
| Compliance Officers | $80,320 |
| Business Operations Specialists, All Other | $74,610 |
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Post a job freeFind jobsCheck pay for any jobSource: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates. Figures are for wage and salary workers and do not include the self-employed. The median is the middle wage: half earn more, half earn less. Other job titles: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. JAI Bot has modified this information; USDOL/ETA has not approved, endorsed, or tested these modifications.